Direct Mail ROI Calculator

The Direct Mail ROI Calculator helps you evaluate cost/profitability of direct mail campaigns you are planning.

Total # of mail pieces:  
Total campaign cost: $
Expected response rate:   %
Expected rate of conversion of responders:   %
Average profit per sale: $
   

Results
Number of Responders:    
Cost per Responder:    
Number of Conversions:    
Cost per Conversion:    
Cost per Mail Piece:    
Profit per Mail Piece:    
Total Campaign Cost:    
Total Campaign Profit (Loss):    
Campaign ROI :