Direct Marketing Glossary

Select from the following list of direct marketing terms to view definitions.

Terms
$/F Pricing	$/M List Pricing	Address Correction
Address Verification	Append	B2B Mailing List
B2C Mailing List	BMC	Bounce Rate
Bound Printed Matter	BPM	BRM
Bulk Mail	Bulk Mail Center (BMC)	Business Mailing List
Business Reply Mail	CAN-SPAM	Carrier Route Centroid
Carrier Route Codes	Carrier Routes	CASS
CBSA	Central Office	Cheshire Labels
Click-Through	Click-Through Rate	CLLI Code
CMSA	Co-Registration	Coding Accuracy Support System
COID	Compiled List	Consumer Mailing List
Conversion Rate	Count	CPM
Custom Select	Data Warehouse	Database Marketing
Datacard	Deduping	Direct Mail
Direct Marketing	Direct Marketing Association	Direct Marketing Campaign
Direct Response Advertising	DM	DMA
Double Opt-In	DSF	Email Appends
Email Blast	Email Harvesting	Email Marketing
FIPS Codes	Genderize	Geocoding
Hard Bounce	Harvesting	Hotline
House File	House List	Internet Advertising
Key Performance Indicator	Keycode	KPI
Landing Page	List Appends	List Broker
List Cleaning	List Count	List Deduping
List Enhancement	List Hygiene	List Maintenance
List Manager	List Owner	List Rental
List Segment	List Select	List Universe
Mailing List	Mailshot	Marketing Collateral
Media Mail	Merge Purge	MSA
NAICS	National Deliverability Index	NCOA
Net Name Arrangement	Nixies	NPA
NPA-NXX	Open Rate	Opens
Opt-In	Opt-In Email Marketing	Opt-Out
Pay-Per-Click	Phone Appends	PPC
Response List	ROI	Salting
SCF	Search Engine Marketing	Search Engine Optimization
Search Engine Submission	Sectional Center Facility	Seeding
Segments	Select	SEM
SEO	SIC Code	Slim Jim
Soft Bounce	Subscriber List	Telemarketing Lists
Universe	USPS	ZIP Code Verification

 

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