Category Archives: News

Profound Networks provides business intelligence data on all Internet-connected networks worldwide

Posted on June 10, 2011 by mgadmin

Network node information associated with 3 billion IP addresses on the global Internet will be used to target advertising, flag fraud, verify identities, and analyze network growth. SEATTLE, WA — June 10, 2011. Profound Networks has announced a massive database … Continue reading →

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Marigold Direct launches DNS Insight for IP Validation and Creative Segmentation

Posted on December 23, 2009 by mgadmin

Marigold Direct is proud to launch DNS Insight, a new email deliverability and creative segmentation tool. Managers of large opt-in email files now have another method to improve the quality of their database. The DNS Insight service validates IP addresses … Continue reading →

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June hot news for direct mail marketers

Posted on June 21, 2007 by mgadmin

The folks over at Melissa Data want everyone to know what five questions to ask when testing a list. The answers to these questions will insure that you have the best possible experience with your list broker and come up … Continue reading →

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Direct marketing, done right: DMA guidelines

Posted on June 1, 2007 by mgadmin

Reacting to recent New York Times articles about list-based campaigns that targeted the elderly with fraudulent offers, the Direct Marketing Association has reminded its members to adhere to its guidelines for “responsible use of marketing data for legitimate business purposes.” … Continue reading →

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Latest mailing lists: Database of new businesses, and more

Posted on May 25, 2007 by mgadmin

Marigold has announced several new mailing lists including a massive database of more than 498,000 new businesses. This fresh postal mailing list has segments that allow you to reach businesses at the 1-month, 3-month, 6-month and 12-month stages of growth. … Continue reading →

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Hot news for direct mail marketers

Posted on May 10, 2007 by mgadmin

Here’s a quick roundup of the latest tips and insights from direct mail blogs, newsletters, websites and more. Inside Direct Mail points out that “Bigger Can Be Better,” with a case study. Find out how a well-crafted aggressive package can … Continue reading →

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Upcoming direct marketing events

Posted on May 7, 2007 by mgadmin

Looking for inspiration and insight? Want to find out what other companies are doing? Here’s a list of major direct marketing industry events for the second half of 2007: DMA: E-Mail Policy Summit May 18, Washington, DC DMA Audioconference: Teleservices … Continue reading →

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3 new mailing lists provide access to businesses and professionals

Posted on May 3, 2007 by mgadmin

Marigold has just announced three new B2B mailing lists to help clients target specific purchaser subsets within the business universe. MultiLocation Pros puts you in touch with more than 15 million businesses nationwide that have a headquarters plus branch locations. … Continue reading →

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Marigold’s new mailing lists reach ethnic markets

Posted on April 23, 2007 by mgadmin

Some of the hottest areas in direct marketing — and direct mail — are the emerging ethnic markets. As this article from The CEO Refresher explains, dramatic profitability is in store for those companies that can recognize an ethnic market … Continue reading →

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Who is measuring direct marketing KPI’s?

Posted on March 14, 2007 by mgadmin

Over at Direct, Ken Magill lets email marketers know “Why the CMO Thinks You’re an Idiot,” taking the industry to task for failing to measure results. Magill bases his dim view of the field on findings from a recent Jupiter … Continue reading →

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