Category Archives: Direct Marketing

5 Direct Mail tips

Posted on December 11, 2005 by mgadmin

Why Direct Mail over other marketing venues? Here are 5 compelling reasons: Get locals to visit your store. Try mailing the 10,000 people closest to your store a coupon or a compelling offer to shop at your store. Try an … Continue reading →

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Calculating Direct Mail ROI

Posted on December 6, 2005 by mgadmin

One easy and straightforward measure of a direct mail campaign’s effectiveness is its Return On Investment, or ROI. This represents the percentage of the campaign’s cost that is recovered by sales that result from it, or more simply, the profit-building … Continue reading →

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Geotargeting Online Advertising

Posted on November 30, 2005 by mgadmin

Recently Google’s AdWords program rolled out the capability to geotarget the ads that appear alongside their search results. Up until now, advertisers have only been able to restrict advertising distribution by city, state, or country. Advertisers now specify an address … Continue reading →

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Beyond Mail and Email: Online Direct Marketing

Posted on November 3, 2005 by mgadmin

Like many direct marketers, you may have years of experience sending out direct mail and have recently discovered email as another avenue for reaching a broader audience. A natural question to ask is, “what’s next?” Maybe you have extracted all … Continue reading →

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