Category Archives: Direct Marketing

IAB Lead Generation Best Practices

Posted on March 28, 2006 by mgadmin

The Interactive Advertising Bureau (IAB) recently announced draft best practices for lead generation and is seeking industry comment. The recommendations focus on “consumer transparency and data integrity.” Consumer transparency recommendations include permission and policy disclosure issues, while data integrity recommendations … Continue reading →

Posted in Direct Marketing, News, Online Marketing | Comments Off

Spring (List) Cleaning

Posted on March 20, 2006 by mgadmin

Spring is here, and it’s time to clean…your lists. If you are using your own house lists, do you have a periodic list cleaning regimen? When is the last time you deduped or applied address corrections? Old records can costs … Continue reading →

Posted in Direct Mail, Direct Marketing, Optin Email | 1 Comment

When Selects Can Save Thousands

Posted on March 13, 2006 by mgadmin

At the age of 35, there is little reason to receive direct mail pieces offering AARP’s insurance plans, yet that’s exactly what came in the mail on Saturday. The would-be insurer (a well-known insurance company that shall remain nameless) spent … Continue reading →

Posted in Direct Mail, Optin Email | Comments Off

How Modest Changes Impact Direct Mail ROI

Posted on February 23, 2006 by mgadmin

Modest changes in direct mail campaigns can have a substantial impact on campaign ROI. We’ll use the Direct Mail ROI Calculator to demonstrate this with an example. Let’s look at a theoretical direct mail campaign for a software company. They … Continue reading →

Posted in Direct Mail, Direct Marketing | Comments Off

Senders Could be Charged for AOL and Yahoo Recipients

Posted on February 13, 2006 by mgadmin

AOL and Yahoo! have employed the CertifiedEmail services of Goodmail to filter spam from incoming email. Goodmail acts as a 3rd party certifier of acceptable email senders. In effect, they operate a whitelist of email senders whose messages are sent … Continue reading →

Posted in Consumer Lists, Direct Marketing, Optin Email | Comments Off

SIC Code Business Lists

Posted on February 13, 2006 by mgadmin

Marigold now offers you the ability to search SIC codes and see the count of businesses available within the corresponding category. Our SIC code lookup tool allows you browse the code heirarchy, lookup a particular SIC code, or search on … Continue reading →

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10 New Direct Marketing Lists

Posted on January 12, 2006 by mgadmin

Marigold releases 10 new lists to the market: Wireless Cell Phone Subscribers A Mailing List Of Pet Owners A Mailing List of Business Credit Card Users A Mailing List of Automobile & Motorcycle Lovers A Mailing List of Mail Order … Continue reading →

Posted in Business Lists, Consumer Lists, Direct Mail, Direct Marketing, Optin Email | Comments Off

Wireless Telecom Marketing

Posted on January 12, 2006 by mgadmin

Marigold is happy to announce a hot new list property: Wireless Cell Phone Subscribers. Each subscriber has opted in to receive postal, email, and even Text Messaging offers. The Marigold Wireless Cell Phone Subscribers file provides an ideal demographic for … Continue reading →

Posted in Direct Mail, Direct Marketing, Online Marketing, Optin Email | Comments Off

Telecom Marketing Techniques

Posted on January 3, 2006 by mgadmin

Marigold has a long history of helping Telecom companies with innovative Direct Marketing programs. Today we are happy to announce that all of our extensive list properties are selectable by Central Office or CLLI code. A Central Office is essentially … Continue reading →