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Category Archives: Direct Marketing
All about location: Regionally targeted direct mail campaigns
The phrase “location, location, location” used to be associated with retail and referred to brick-and-mortar stores. Today this catch-phrase is relevant to direct mail marketing as well. It refers to the location not of your business but of the consumers … Continue reading
Posted in Direct Mail, Direct Marketing
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Direct mail: Making those click-throughs count
In the increasingly complex world of online marketing, having a targeted mailing list and a sending a great email offer are as important as ever. But a third factor has emerged as a critical determinant of direct marketing ROI: the … Continue reading
Posted in Direct Mail, Direct Marketing, Online Marketing, Optin Email, Performance Tracking
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Direct mail: Starting a Web 2.0 relationship with consumers
Continuing our comments on direct marketing for Web 2.0, here are a few observations about email and direct mail offers that invite consumer interaction and participation. Just as the advent of email marketing added “opting in” to “selling” as a … Continue reading
Posted in Direct Marketing, Online Marketing, Optin Email
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Direct mail: Targeting the “long tail”
Earlier this week we wrote about Web 2.0 and promised to follow up with posts about some of the specific implications it has for direct mail. The first of these follow-ups deals with a growing audience of consumers Wired magazine … Continue reading
Posted in Direct Mail, Direct Marketing, Online Marketing, Optin Email
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Direct marketing: Reaching the seasonal customer
Your direct mail offer is compelling and your lists target the ideal audience. In short, you’ve taken into consideration the major factors in your control when it comes to increasing response to your campaign. But what about that big factor … Continue reading
Posted in Consumer Lists, Direct Mail, Optin Email
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Measuring a direct marketing campaign’s effect on sales
Never have consumers been courted and wooed as they are today, surrounded by branding, PR, advertising, and marketing campaigns urging them to try — and remain faithful to — a panoply of products and services. Consumers hear so many messages … Continue reading
Posted in Direct Marketing, Performance Tracking
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Email marketing lists: Think small, get focused
A new email marketing study from ExactTarget (free online registration required) finds that smaller lists enjoy the highest open and click-through rates. The study also reinforces earlier findings that Friday is the best day for email opens (and a pretty … Continue reading
Posted in Direct Marketing, Optin Email
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New media: Challenging direct marketers to think “outside of the mailbox”
Recognize that fellow in the airport waiting area, pulling out a PDA to check web-based email and an RSS newsreader? Does the woman listening to the videocast of a celebrity chef on her iPod look familiar? Take a good look. … Continue reading
Posted in Direct Mail, Direct Marketing, Online Marketing, Optin Email
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New businesses lists: Who’s new — and ready to hear from you
This month’s featured list at Marigold is one that should be of keen interest to many B2B direct marketers. Updated weekly with the freshest information, BizConnections is a mailing list of new business phone activations that provides targeted access to … Continue reading
Posted in Business Lists, Direct Mail, Direct Marketing
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Take the worry out of email marketing with good opt-in lists
There are enough elements in a email marketing campaign to keep you on your toes without additional concerns over the quality of your mailing list. The federal CAN-SPAM Act (and some state regulations) governing B2B and B2C email marketing can … Continue reading
Posted in Direct Marketing, Optin Email
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