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Category Archives: Direct Marketing
Email direct marketing delivers the best ROI
We’ve blogged in the past about rising postal costs driving direct marketers to consider email marketing. Now a new study from the Direct Marketing Association puts forward yet another reason to consider email: It delivers the best ROI. The DMA … Continue reading
Posted in Direct Marketing, News, Optin Email
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How fresh are your B2B mailing list addresses?
B2B direct mail is one tough environment. Today’s workforce is highly mobile, meaning that addresses go cold quickly unless mailing lists are frequently validated and updated. Even the best-crafted B2B offer can return disappointing results unless lists are carefully built … Continue reading
Posted in Business Lists, Direct Mail, Direct Marketing
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Don’t let spam filters block your email campaign
Spam filters are at work at every level of the Internet, from ISPs to corporations to personal computers. We’ve all been annoyed by spam emails that are gibberish, or, worse, emails phishing for click-throughs to shady websites. Unfortunately, perfectly legitimate … Continue reading
Posted in Direct Marketing, Optin Email
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Tricks for treating your direct mail customers
The neighborhood kids who turn up on your doorstep at Halloween interact with you for just a few moments, but all year long they remember which houses splurged on holiday decorations and which people gave them really good, brand-name candy. … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
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Direct marketing by email: Brush up on CAN-SPAM compliance
Direct marketers want to get the message out to the largest audience possible. But anti-spam laws (provisions of the federal CAN-SPAM act, and state regulations) carry stiff penalties for marketers who try to make email contact with consumers who haven’t … Continue reading
Posted in Optin Email
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New direct mail list identifies telecom consumers by ISP
Hot news for all of you marketing telecom services: Marigold’s new mailing list Broadband America, gives direct marketers the unprecedented ability to identify more than 31 million consumers by broadband service provider (ISP). Broadband America is the ideal list for … Continue reading
Posted in Consumer Lists, Direct Mail, Optin Email
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Using consumer education in direct marketing campaigns
Consumers react to an offer when it intersects with their own interests: You’ll get a response when they want your service, want your product, or simply want more information about you to act on in the future. The trick, particularly … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
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Segment your mailing list to increase ROI
Think for a moment about how people “market” in every day life: for instance, how they go about getting buy-in for a new project from others at work or from their families at home. Do they emphasize the same selling … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
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Increase email campaign ROI by testing your subject lines
First impressions are critical. A great email subject line gets your offer opened and, at the very least, skimmed. A ho-hum subject line triggers the Delete response. You’ll notice that subject lines for direct marketing emails can usually be grouped … Continue reading
Posted in Direct Marketing, Optin Email
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Help your direct mail recipients get the (email) picture
A picture may be worth a thousand words, but only if it can be seen by the recipients of your email offer. Ziff Davis Media points out that many email clients are now set by default to ignore any graphic … Continue reading
Posted in Direct Marketing, Optin Email
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