Category Archives: Direct Marketing

Custom mailing lists can boost direct marketing ROI

Posted on June 11, 2007 by mgadmin

What do you do when the existing mailing lists you see at Marigold and other brokers don’t seem to match up with your needs to reach a highly specific audience? Tell us! Marigold is the industry leader in developing custom … Continue reading →

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Hot new lifestyle lists from Marigold

Posted on June 6, 2007 by mgadmin

Marigold has just made available several new lists that target consumers by their interests and enthusiasms. Whether it’s pampering for their pets or equipment for their latest fitness regimen, these consumers are in the market for new products and best … Continue reading →

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Direct marketing, done right: DMA guidelines

Posted on June 1, 2007 by mgadmin

Reacting to recent New York Times articles about list-based campaigns that targeted the elderly with fraudulent offers, the Direct Marketing Association has reminded its members to adhere to its guidelines for “responsible use of marketing data for legitimate business purposes.” … Continue reading →

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Email marketing: Are they seeing your message?

Posted on May 30, 2007 by mgadmin

Yesterday we received a package containing two small inkjet cartridges for a printer. The cartridges were rattling around in a flimsy mid-size box, and the box looked like an elephant had stomped on it. Bad impression. Bad packing. Of course, … Continue reading →

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Hot news for direct mail marketers

Posted on May 10, 2007 by mgadmin

Here’s a quick roundup of the latest tips and insights from direct mail blogs, newsletters, websites and more. Inside Direct Mail points out that “Bigger Can Be Better,” with a case study. Find out how a well-crafted aggressive package can … Continue reading →

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3 new mailing lists provide access to businesses and professionals

Posted on May 3, 2007 by mgadmin

Marigold has just announced three new B2B mailing lists to help clients target specific purchaser subsets within the business universe. MultiLocation Pros puts you in touch with more than 15 million businesses nationwide that have a headquarters plus branch locations. … Continue reading →

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Good email marketing is contagious

Posted on April 24, 2007 by mgadmin

You’ve heard the expression “viral” used to describe a concept or trend that sweeps the internet like wildfire. For businesses, “viral” refers to marketing that’s initiated by the company but carried out in large part by the company’s customers. Your … Continue reading →

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Marigold’s new mailing lists reach ethnic markets

Posted on April 23, 2007 by mgadmin

Some of the hottest areas in direct marketing — and direct mail — are the emerging ethnic markets. As this article from The CEO Refresher explains, dramatic profitability is in store for those companies that can recognize an ethnic market … Continue reading →

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Reap the benefits of offer-specific landing pages for email marketing

Posted on April 13, 2007 by mgadmin

The people on your mailing list would have no trouble telling you exactly why they like the offer-specific landing pages: They click a link in your email and find themselves looking at a page full of information about exactly the … Continue reading →

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Surveys can add relevance to direct mail campaigns

Posted on April 4, 2007 by mgadmin

As DMNews points out, relevant messaging is rapidly becoming the gold standard for boosting response to direct mail campaigns. It is increasingly common for direct marketers to send out pieces crafted to match customers’ known behavior (based on data from … Continue reading →

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