-
Recent Posts
- Profound Networks provides business intelligence data on all Internet-connected networks worldwide
- Marigold Direct launches DNS Insight for IP Validation and Creative Segmentation
- 8 Tips for Sales Success in 2009
- B2B Email Marketing Tip #1: Subject Lines
- Direct Marketing Tips – Using a New Movers List
Categories
Category Archives: Optin Email
Direct marketing: Reaching the seasonal customer
Your direct mail offer is compelling and your lists target the ideal audience. In short, you’ve taken into consideration the major factors in your control when it comes to increasing response to your campaign. But what about that big factor … Continue reading
Posted in Consumer Lists, Direct Mail, Optin Email
Comments Off on Direct marketing: Reaching the seasonal customer
Email marketing lists: Think small, get focused
A new email marketing study from ExactTarget (free online registration required) finds that smaller lists enjoy the highest open and click-through rates. The study also reinforces earlier findings that Friday is the best day for email opens (and a pretty … Continue reading
Posted in Direct Marketing, Optin Email
Comments Off on Email marketing lists: Think small, get focused
New media: Challenging direct marketers to think “outside of the mailbox”
Recognize that fellow in the airport waiting area, pulling out a PDA to check web-based email and an RSS newsreader? Does the woman listening to the videocast of a celebrity chef on her iPod look familiar? Take a good look. … Continue reading
Posted in Direct Mail, Direct Marketing, Online Marketing, Optin Email
Comments Off on New media: Challenging direct marketers to think “outside of the mailbox”
Take the worry out of email marketing with good opt-in lists
There are enough elements in a email marketing campaign to keep you on your toes without additional concerns over the quality of your mailing list. The federal CAN-SPAM Act (and some state regulations) governing B2B and B2C email marketing can … Continue reading
Posted in Direct Marketing, Optin Email
Comments Off on Take the worry out of email marketing with good opt-in lists
Opt-in email lists — when prospects are happy to see you
Opt-in email lists are incredibly powerful tools for direct mail marketing. Consider it: These are lists of people who have self-selected and said they want to hear about your type of product or service. When using opt-in email lists, the … Continue reading
Posted in Direct Marketing, Optin Email
Comments Off on Opt-in email lists — when prospects are happy to see you
The surprising power of compiled lists for direct mail
When you look beyond your organization’s own mailing lists for direct marketing, you will find that there are significant differences between subscriber lists and compiled lists. Subscriber lists consist of data records of people who subscribe to a particular publication … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
Comments Off on The surprising power of compiled lists for direct mail
Enhancing in-house lists using appends
Chances are, you’re already an expert at slicing and dicing your in-house mailing lists to get at particular subgroups for specific direct mail campaigns. You can narrow down a list by ZIP code, focus a subscriber list by selecting for … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
Comments Off on Enhancing in-house lists using appends
Power up your campaign with custom mailing lists
Looking for better business mailing lists? Chances are, you already have access to them. They just need some fine-tuning to get them into top form for your specific needs. Working with a direct mail list expert like Marigold, you can … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
Comments Off on Power up your campaign with custom mailing lists
Direct Mail Campaigns: If You’re Not Testing, You’re Not Growing
New state laws, new federal regulations, new competition, new product bundles — the list of changes in the marketplace goes on and on. Every day there are changes that affect the audiences you’re targeting (or should be targeting). To keep … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
Comments Off on Direct Mail Campaigns: If You’re Not Testing, You’re Not Growing
The Magic of Direct Marketing Frequency
The magic moment in direct marketing is when your message arrives at exactly the moment the customer decides they want to find out about — or buy — your product or service. Of course, at your end, this isn’t really … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
Comments Off on The Magic of Direct Marketing Frequency