Category Archives: Online Marketing

Direct mail: Making those click-throughs count

Posted on July 13, 2006 by mgadmin

In the increasingly complex world of online marketing, having a targeted mailing list and a sending a great email offer are as important as ever. But a third factor has emerged as a critical determinant of direct marketing ROI: the … Continue reading →

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Direct mail: Starting a Web 2.0 relationship with consumers

Posted on July 10, 2006 by mgadmin

Continuing our comments on direct marketing for Web 2.0, here are a few observations about email and direct mail offers that invite consumer interaction and participation. Just as the advent of email marketing added “opting in” to “selling” as a … Continue reading →

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Direct mail: Targeting the “long tail”

Posted on June 29, 2006 by mgadmin

Earlier this week we wrote about Web 2.0 and promised to follow up with posts about some of the specific implications it has for direct mail. The first of these follow-ups deals with a growing audience of consumers Wired magazine … Continue reading →

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New media: Challenging direct marketers to think “outside of the mailbox”

Posted on June 6, 2006 by mgadmin

Recognize that fellow in the airport waiting area, pulling out a PDA to check web-based email and an RSS newsreader? Does the woman listening to the videocast of a celebrity chef on her iPod look familiar? Take a good look. … Continue reading →

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IAB Lead Generation Best Practices

Posted on March 28, 2006 by mgadmin

The Interactive Advertising Bureau (IAB) recently announced draft best practices for lead generation and is seeking industry comment. The recommendations focus on “consumer transparency and data integrity.”  Consumer transparency recommendations include permission and policy disclosure issues, while data integrity recommendations … Continue reading →

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Wireless Telecom Marketing

Posted on January 12, 2006 by mgadmin

Marigold is happy to announce a hot new list property: Wireless Cell Phone Subscribers. Each subscriber has opted in to receive postal, email, and even Text Messaging offers. The Marigold Wireless Cell Phone Subscribers file provides an ideal demographic for … Continue reading →

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Geotargeting Online Advertising

Posted on November 30, 2005 by mgadmin

Recently Google’s AdWords program rolled out the capability to geotarget the ads that appear alongside their search results. Up until now, advertisers have only been able to restrict advertising distribution by city, state, or country. Advertisers now specify an address … Continue reading →

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