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Category Archives: Mobile
Email marketing: Are they seeing your message?
Yesterday we received a package containing two small inkjet cartridges for a printer. The cartridges were rattling around in a flimsy mid-size box, and the box looked like an elephant had stomped on it. Bad impression. Bad packing. Of course, … Continue reading
Posted in Direct Marketing, Mobile, Optin Email
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Mobile devices signal change for email marketing services
The recent 2007 Digital Outlook Report from Avenue A Razorfish (a free download with registration) includes some provocative observations about one of the most challenging new trends in email marketing: the growing number of recipients reading their email on PDAs … Continue reading
Posted in Direct Marketing, Mobile, Optin Email
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