Category Archives: Direct Mail

SIC Code Business Lists

Posted on February 13, 2006 by mgadmin

Marigold now offers you the ability to search SIC codes and see the count of businesses available within the corresponding category. Our SIC code lookup tool allows you browse the code heirarchy, lookup a particular SIC code, or search on … Continue reading →

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10 New Direct Marketing Lists

Posted on January 12, 2006 by mgadmin

Marigold releases 10 new lists to the market: Wireless Cell Phone Subscribers A Mailing List Of Pet Owners A Mailing List of Business Credit Card Users A Mailing List of Automobile & Motorcycle Lovers A Mailing List of Mail Order … Continue reading →

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Wireless Telecom Marketing

Posted on January 12, 2006 by mgadmin

Marigold is happy to announce a hot new list property: Wireless Cell Phone Subscribers. Each subscriber has opted in to receive postal, email, and even Text Messaging offers. The Marigold Wireless Cell Phone Subscribers file provides an ideal demographic for … Continue reading →

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Telecom Marketing Techniques

Posted on January 3, 2006 by mgadmin

Marigold has a long history of helping Telecom companies with innovative Direct Marketing programs. Today we are happy to announce that all of our extensive list properties are selectable by Central Office or CLLI code. A Central Office is essentially … Continue reading →

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Marigold Releases 12 New List Properties

Posted on December 16, 2005 by mgadmin

This week Marigold releases a record 12 new datacards! Over the last several months, Marigold has increased it’s inventory of list properties, and it seems that the rate of adding new lists will only accelerate. Each list has generated interest … Continue reading →

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5 Direct Mail tips

Posted on December 11, 2005 by mgadmin

Why Direct Mail over other marketing venues? Here are 5 compelling reasons: Get locals to visit your store. Try mailing the 10,000 people closest to your store a coupon or a compelling offer to shop at your store. Try an … Continue reading →

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Calculating Direct Mail ROI

Posted on December 6, 2005 by mgadmin

One easy and straightforward measure of a direct mail campaign’s effectiveness is its Return On Investment, or ROI. This represents the percentage of the campaign’s cost that is recovered by sales that result from it, or more simply, the profit-building … Continue reading →

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