Category Archives: Direct Mail

Start now to prepare for rate increases affecting direct mail

Posted on May 9, 2006 by mgadmin

Proposed increases in USPS mail rates, scheduled to go into effect in early 2007, signal big changes for direct marketing. It’s not too soon to get ready. The proposed increase for standard mail (direct mail advertising) is a whopping 9 … Continue reading →

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The surprising power of compiled lists for direct mail

Posted on May 5, 2006 by mgadmin

When you look beyond your organization’s own mailing lists for direct marketing, you will find that there are significant differences between subscriber lists and compiled lists. Subscriber lists consist of data records of people who subscribe to a particular publication … Continue reading →

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Enhancing in-house lists using appends

Posted on April 28, 2006 by mgadmin

Chances are, you’re already an expert at slicing and dicing your in-house mailing lists to get at particular subgroups for specific direct mail campaigns. You can narrow down a list by ZIP code, focus a subscriber list by selecting for … Continue reading →

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Power up your campaign with custom mailing lists

Posted on April 24, 2006 by mgadmin

Looking for better business mailing lists? Chances are, you already have access to them. They just need some fine-tuning to get them into top form for your specific needs. Working with a direct mail list expert like Marigold, you can … Continue reading →

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Case Study: Using Real-time Data Cleaning to Reduce Returned Mail

Posted on April 14, 2006 by mgadmin

Whether you’re conducting a direct mail campaign or following up on customer responses, you don’t want to waste your mail budget sending to invalid addresses. “Data Superstore” Melissa Data Corp. reports the heartening story of a client that was able … Continue reading →

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Direct Mail Campaigns: If You’re Not Testing, You’re Not Growing

Posted on April 13, 2006 by mgadmin

New state laws, new federal regulations, new competition, new product bundles — the list of changes in the marketplace goes on and on. Every day there are changes that affect the audiences you’re targeting (or should be targeting). To keep … Continue reading →

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The Magic of Direct Marketing Frequency

Posted on April 10, 2006 by mgadmin

The magic moment in direct marketing is when your message arrives at exactly the moment the customer decides they want to find out about — or buy — your product or service. Of course, at your end, this isn’t really … Continue reading →

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Spring (List) Cleaning

Posted on March 20, 2006 by mgadmin

Spring is here, and it’s time to clean…your lists. If you are using your own house lists, do you have a periodic list cleaning regimen? When is the last time you deduped or applied address corrections? Old records can costs … Continue reading →

Posted in Direct Mail, Direct Marketing, Optin Email | 1 Comment

When Selects Can Save Thousands

Posted on March 13, 2006 by mgadmin

At the age of 35, there is little reason to receive direct mail pieces offering AARP’s insurance plans, yet that’s exactly what came in the mail on Saturday. The would-be insurer (a well-known insurance company that shall remain nameless) spent … Continue reading →

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How Modest Changes Impact Direct Mail ROI

Posted on February 23, 2006 by mgadmin

Modest changes in direct mail campaigns can have a substantial impact on campaign ROI.  We’ll use the Direct Mail ROI Calculator to demonstrate this with an example. Let’s look at a theoretical direct mail campaign for a software company. They … Continue reading →

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