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Category Archives: Direct Mail
Making the most of direct mail in the B2B sales cycle
While business-to-consumer (B2C) direct mail is often expected to generate immediate sales, business-to-business (B2B) direct mail is typically part of a longer and more complex sales cycle. In addition to generating new leads and repeat business, B2B direct mail can … Continue reading
Posted in Business Lists, Direct Mail, Direct Marketing
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Hot list: Cell phone subscribers
Direct marketers in the telecom and personal technology fields will want to check out Marigold’s current featured list, Wireless Pros: Wireless Cell Phone Subscribers. This data goldmine of more than 41 million names is the most comprehensive source of cellphone … Continue reading
Posted in Business Lists, Consumer Lists, Direct Mail, Optin Email
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Upcoming direct marketing events
Conferences, seminars and networking events provide valuable insight into the latest challenges and solutions in the fast-paced field of direct marketing. Here’s a list of major industry events for the first half of 2007: DMA: 2007 Washington Nonprofit Conference Jan. … Continue reading
Posted in Direct Mail, Direct Marketing, Events, News, Optin Email
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Take stock of your 2006 direct mail marketing
Whether your winter holidays are spent out of the office with friends and family or at your desk madly wrapping up year-end projects, chances are you’ll be taking a few minutes to reflect on the year that’s coming to a … Continue reading
Posted in Direct Mail, Direct Marketing, Performance Tracking
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Direct mail frequency: Think small, and mail often
You’ve been bringing in piles of holiday catalogs from the mailbox all fall. But the first week of December, chances are you noticed something new, different, and very appealing turning up in the mix: Small catalogs. These are not merely … Continue reading
Posted in Direct Mail, Direct Marketing
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The power of compiled lists for direct mail marketing
While subscriber lists (also called response lists) have traditionally been considered the gold standard for direct mail, compiled lists are growing in power and popularity. What’s driving the change? The new capabilities of massive computerized data warehouses, many of them … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
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Measuring direct mail campaigns: Let’s do the numbers
Tracking response to individual mailings is a critically important part of evaluating a mailing list’s performance and your overall direct mail marketing strategy. Here is an overview of four key mail metrics: bounce rate, open rate, and click-through rate (for … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email, Performance Tracking
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How fresh are your B2B mailing list addresses?
B2B direct mail is one tough environment. Today’s workforce is highly mobile, meaning that addresses go cold quickly unless mailing lists are frequently validated and updated. Even the best-crafted B2B offer can return disappointing results unless lists are carefully built … Continue reading
Posted in Business Lists, Direct Mail, Direct Marketing
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Tricks for treating your direct mail customers
The neighborhood kids who turn up on your doorstep at Halloween interact with you for just a few moments, but all year long they remember which houses splurged on holiday decorations and which people gave them really good, brand-name candy. … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
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New direct mail list identifies telecom consumers by ISP
Hot news for all of you marketing telecom services: Marigold’s new mailing list Broadband America, gives direct marketers the unprecedented ability to identify more than 31 million consumers by broadband service provider (ISP). Broadband America is the ideal list for … Continue reading
Posted in Consumer Lists, Direct Mail, Optin Email
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