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Category Archives: Direct Mail
Boost Direct Mail Profitability with Three Money Saving Tips
In direct mail marketing, there are three main leverage points to increase profits: improve the response rate, increase the sales price of the item, or decrease costs. While you can certainly take steps to tackle response rates and price testing … Continue reading
SIC code mailing lists power industry-specific B2B campaigns
SIC code mailing lists are the surest way to reach potential buyers in a particular field of business. Only a small percentage of the executives and managers of any given industry will attend a conference or subscribe to a trade … Continue reading
Posted in Business Lists, Direct Mail, Direct Marketing, Optin Email
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Mailing lists: Your direct route to busy corporate-gift buyers
For the the catalog industry, the all-important gift-giving season is just around the corner. Catalogs are in design, printing dates are scheduled, and mailing lists are being compiled. Nearly every large and mid-size company in America gives holiday gifts. Internal … Continue reading
Posted in Business Lists, Direct Mail, Direct Marketing, Optin Email
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Direct mail: Who’s got the lists?
Where do direct mail lists come from? When direct marketers move beyond their own customer lists and begin renting mailing lists, they find a variety of sources to deal with. Here’s a quick guide to the three main types – … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
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Campaigns hit home with residential mailing lists
Spam filters can lay waste to a B-to-C email campaign. So can a busy “delete” key. By contrast, the postal service delivers your campaign right into your potential customers’ hands. Despite the ubiquity of Internet marketing and the rise in … Continue reading
Posted in Consumer Lists, Direct Mail, Direct Marketing
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June hot news for direct mail marketers
The folks over at Melissa Data want everyone to know what five questions to ask when testing a list. The answers to these questions will insure that you have the best possible experience with your list broker and come up … Continue reading
Posted in Direct Mail, Direct Marketing, News, Optin Email
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Increase direct mail effectiveness with Industry-specific B2B mailing lists
What could be better than getting your B2B direct mail offers to the right audience? And what could be easier than using Marigold’s online Standard Industrial Classification (SIC) Lookup tool to locate the perfect B2B list? Just as libraries use … Continue reading
Posted in Business Lists, Direct Mail, Direct Marketing, Optin Email
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Custom mailing lists can boost direct marketing ROI
What do you do when the existing mailing lists you see at Marigold and other brokers don’t seem to match up with your needs to reach a highly specific audience? Tell us! Marigold is the industry leader in developing custom … Continue reading
Posted in Direct Mail, Direct Marketing, Optin Email
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Hot new lifestyle lists from Marigold
Marigold has just made available several new lists that target consumers by their interests and enthusiasms. Whether it’s pampering for their pets or equipment for their latest fitness regimen, these consumers are in the market for new products and best … Continue reading
Posted in Consumer Lists, Direct Mail, Direct Marketing, Optin Email
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Direct marketing, done right: DMA guidelines
Reacting to recent New York Times articles about list-based campaigns that targeted the elderly with fraudulent offers, the Direct Marketing Association has reminded its members to adhere to its guidelines for “responsible use of marketing data for legitimate business purposes.” … Continue reading
Posted in Direct Mail, Direct Marketing, News
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