Category Archives: Direct Marketing

Marigold Direct launches DNS Insight for IP Validation and Creative Segmentation

Posted on December 23, 2009 by mgadmin

Marigold Direct is proud to launch DNS Insight, a new email deliverability and creative segmentation tool. Managers of large opt-in email files now have another method to improve the quality of their database. The DNS Insight service validates IP addresses … Continue reading →

Posted in Business Lists, Consumer Lists, News, Optin Email | Tagged , , , | Comments Off on Marigold Direct launches DNS Insight for IP Validation and Creative Segmentation

Using an Opt-In Email List to Build Your Business

Posted on December 22, 2008 by mgadmin

Ever since the earliest days of the internet email has been an effective and fast means of communication. Exchanges that would have once taken days or even weeks can now be completed in a matter of minutes, and email has … Continue reading →

Posted in Direct Marketing, Optin Email | Comments Off on Using an Opt-In Email List to Build Your Business

Boost Direct Mail Profitability with Three Money Saving Tips

Posted on December 19, 2008 by mgadmin

In direct mail marketing, there are three main leverage points to increase profits: improve the response rate, increase the sales price of the item, or decrease costs. While you can certainly take steps to tackle response rates and price testing … Continue reading →

Posted in Direct Mail, Direct Marketing | Tagged , | 2 Comments

SIC code mailing lists power industry-specific B2B campaigns

Posted on August 13, 2007 by mgadmin

SIC code mailing lists are the surest way to reach potential buyers in a particular field of business. Only a small percentage of the executives and managers of any given industry will attend a conference or subscribe to a trade … Continue reading →

Posted in Business Lists, Direct Mail, Direct Marketing, Optin Email | Comments Off on SIC code mailing lists power industry-specific B2B campaigns

Mailing lists: Your direct route to busy corporate-gift buyers

Posted on July 27, 2007 by mgadmin

For the the catalog industry, the all-important gift-giving season is just around the corner. Catalogs are in design, printing dates are scheduled, and mailing lists are being compiled. Nearly every large and mid-size company in America gives holiday gifts. Internal … Continue reading →

Posted in Business Lists, Direct Mail, Direct Marketing, Optin Email | Comments Off on Mailing lists: Your direct route to busy corporate-gift buyers

How to get “double opt-in” for direct marketing email

Posted on July 13, 2007 by mgadmin

The use of double opt-in for a mailing list both protects you and boosts ROI. It protects you because it reminds customers that you are one of the “third parties” from which they have agreed to receive email. And it … Continue reading →

Posted in Direct Marketing, Optin Email | Comments Off on How to get “double opt-in” for direct marketing email

Direct mail: Who’s got the lists?

Posted on July 3, 2007 by mgadmin

Where do direct mail lists come from? When direct marketers move beyond their own customer lists and begin renting mailing lists, they find a variety of sources to deal with. Here’s a quick guide to the three main types – … Continue reading →

Posted in Direct Mail, Direct Marketing, Optin Email | Comments Off on Direct mail: Who’s got the lists?

Campaigns hit home with residential mailing lists

Posted on June 28, 2007 by mgadmin

Spam filters can lay waste to a B-to-C email campaign. So can a busy “delete” key. By contrast, the postal service delivers your campaign right into your potential customers’ hands. Despite the ubiquity of Internet marketing and the rise in … Continue reading →

Posted in Consumer Lists, Direct Mail, Direct Marketing | Comments Off on Campaigns hit home with residential mailing lists

June hot news for direct mail marketers

Posted on June 21, 2007 by mgadmin

The folks over at Melissa Data want everyone to know what five questions to ask when testing a list. The answers to these questions will insure that you have the best possible experience with your list broker and come up … Continue reading →

Posted in Direct Mail, Direct Marketing, News, Optin Email | Comments Off on June hot news for direct mail marketers

Increase direct mail effectiveness with Industry-specific B2B mailing lists

Posted on June 14, 2007 by mgadmin

What could be better than getting your B2B direct mail offers to the right audience? And what could be easier than using Marigold’s online Standard Industrial Classification (SIC) Lookup tool to locate the perfect B2B list? Just as libraries use … Continue reading →

Posted in Business Lists, Direct Mail, Direct Marketing, Optin Email | Comments Off on Increase direct mail effectiveness with Industry-specific B2B mailing lists