Category Archives: Business Lists

Marigold Direct launches DNS Insight for IP Validation and Creative Segmentation

Posted on December 23, 2009 by mgadmin

Marigold Direct is proud to launch DNS Insight, a new email deliverability and creative segmentation tool. Managers of large opt-in email files now have another method to improve the quality of their database. The DNS Insight service validates IP addresses … Continue reading →

Posted in Business Lists, Consumer Lists, News, Optin Email | Tagged , , , | Comments Off on Marigold Direct launches DNS Insight for IP Validation and Creative Segmentation

SIC code mailing lists power industry-specific B2B campaigns

Posted on August 13, 2007 by mgadmin

SIC code mailing lists are the surest way to reach potential buyers in a particular field of business. Only a small percentage of the executives and managers of any given industry will attend a conference or subscribe to a trade … Continue reading →

Posted in Business Lists, Direct Mail, Direct Marketing, Optin Email | Comments Off on SIC code mailing lists power industry-specific B2B campaigns

Mailing lists: Your direct route to busy corporate-gift buyers

Posted on July 27, 2007 by mgadmin

For the the catalog industry, the all-important gift-giving season is just around the corner. Catalogs are in design, printing dates are scheduled, and mailing lists are being compiled. Nearly every large and mid-size company in America gives holiday gifts. Internal … Continue reading →

Posted in Business Lists, Direct Mail, Direct Marketing, Optin Email | Comments Off on Mailing lists: Your direct route to busy corporate-gift buyers

Increase direct mail effectiveness with Industry-specific B2B mailing lists

Posted on June 14, 2007 by mgadmin

What could be better than getting your B2B direct mail offers to the right audience? And what could be easier than using Marigold’s online Standard Industrial Classification (SIC) Lookup tool to locate the perfect B2B list? Just as libraries use … Continue reading →

Posted in Business Lists, Direct Mail, Direct Marketing, Optin Email | Comments Off on Increase direct mail effectiveness with Industry-specific B2B mailing lists

Latest mailing lists: Database of new businesses, and more

Posted on May 25, 2007 by mgadmin

Marigold has announced several new mailing lists including a massive database of more than 498,000 new businesses. This fresh postal mailing list has segments that allow you to reach businesses at the 1-month, 3-month, 6-month and 12-month stages of growth. … Continue reading →

Posted in Business Lists, Consumer Lists, News | Comments Off on Latest mailing lists: Database of new businesses, and more

3 new mailing lists provide access to businesses and professionals

Posted on May 3, 2007 by mgadmin

Marigold has just announced three new B2B mailing lists to help clients target specific purchaser subsets within the business universe. MultiLocation Pros puts you in touch with more than 15 million businesses nationwide that have a headquarters plus branch locations. … Continue reading →

Posted in Business Lists, Direct Mail, Direct Marketing, News, Optin Email | Comments Off on 3 new mailing lists provide access to businesses and professionals

Using mailing list segments to tailor your offer

Posted on February 14, 2007 by mgadmin

There’s no question that segmenting your mailing list can increase ROI. You can use segmenting to hone in on the recipients who best match your campaign criteria. Or you can use segmenting the way major catalogs retailers do: segmenting a … Continue reading →

Posted in Business Lists, Consumer Lists, Direct Mail, Direct Marketing, Optin Email | Comments Off on Using mailing list segments to tailor your offer

Making the most of direct mail in the B2B sales cycle

Posted on February 5, 2007 by mgadmin

While business-to-consumer (B2C) direct mail is often expected to generate immediate sales, business-to-business (B2B) direct mail is typically part of a longer and more complex sales cycle. In addition to generating new leads and repeat business, B2B direct mail can … Continue reading →

Posted in Business Lists, Direct Mail, Direct Marketing | Comments Off on Making the most of direct mail in the B2B sales cycle

Hot list: Cell phone subscribers

Posted on January 30, 2007 by mgadmin

Direct marketers in the telecom and personal technology fields will want to check out Marigold’s current featured list, Wireless Pros: Wireless Cell Phone Subscribers. This data goldmine of more than 41 million names is the most comprehensive source of cellphone … Continue reading →

Posted in Business Lists, Consumer Lists, Direct Mail, Optin Email | Comments Off on Hot list: Cell phone subscribers

How fresh are your B2B mailing list addresses?

Posted on November 10, 2006 by mgadmin

B2B direct mail is one tough environment. Today’s workforce is highly mobile, meaning that addresses go cold quickly unless mailing lists are frequently validated and updated. Even the best-crafted B2B offer can return disappointing results unless lists are carefully built … Continue reading →

Posted in Business Lists, Direct Mail, Direct Marketing | Comments Off on How fresh are your B2B mailing list addresses?