Author Archives: mgadmin
Power up your campaign with custom mailing lists
Looking for better business mailing lists? Chances are, you already have access to them. They just need some fine-tuning to get them into top form for your specific needs. Working with a direct mail list expert like Marigold, you can … Continue reading
Case Study: Using Real-time Data Cleaning to Reduce Returned Mail
Whether you’re conducting a direct mail campaign or following up on customer responses, you don’t want to waste your mail budget sending to invalid addresses. “Data Superstore” Melissa Data Corp. reports the heartening story of a client that was able … Continue reading
Direct Mail Campaigns: If You’re Not Testing, You’re Not Growing
New state laws, new federal regulations, new competition, new product bundles — the list of changes in the marketplace goes on and on. Every day there are changes that affect the audiences you’re targeting (or should be targeting). To keep … Continue reading
The Magic of Direct Marketing Frequency
The magic moment in direct marketing is when your message arrives at exactly the moment the customer decides they want to find out about — or buy — your product or service. Of course, at your end, this isn’t really … Continue reading
New Central Office Lookup Tool
Marigold is pleased to announce the release of our free Central Office Lookup Tool for marketers in the Telecom industry. This service enables Telecom marketers to research and acquire consumer and business lists selectable by the 8 or 11 character … Continue reading
IAB Lead Generation Best Practices
The Interactive Advertising Bureau (IAB) recently announced draft best practices for lead generation and is seeking industry comment. The recommendations focus on “consumer transparency and data integrity.” Consumer transparency recommendations include permission and policy disclosure issues, while data integrity recommendations … Continue reading
Spring (List) Cleaning
Spring is here, and it’s time to clean…your lists. If you are using your own house lists, do you have a periodic list cleaning regimen? When is the last time you deduped or applied address corrections? Old records can costs … Continue reading
When Selects Can Save Thousands
At the age of 35, there is little reason to receive direct mail pieces offering AARP’s insurance plans, yet that’s exactly what came in the mail on Saturday. The would-be insurer (a well-known insurance company that shall remain nameless) spent … Continue reading
Upcoming Direct Marketing Events
Be sure to put the following direct marketing events on your calendar: March 8-9: Promotion Marketing Association Annual Conference (Chicago, IL) April 3: DMA Developing Effective E-Mail Marketing Seminar (Seattle, WA) April 9-12: National Conference on Operations &Fulfillment (Orlando, FL) … Continue reading
How Modest Changes Impact Direct Mail ROI
Modest changes in direct mail campaigns can have a substantial impact on campaign ROI. We’ll use the Direct Mail ROI Calculator to demonstrate this with an example. Let’s look at a theoretical direct mail campaign for a software company. They … Continue reading