Author Archives: mgadmin
New media: Challenging direct marketers to think “outside of the mailbox”
Recognize that fellow in the airport waiting area, pulling out a PDA to check web-based email and an RSS newsreader? Does the woman listening to the videocast of a celebrity chef on her iPod look familiar? Take a good look. … Continue reading
New businesses lists: Who’s new — and ready to hear from you
This month’s featured list at Marigold is one that should be of keen interest to many B2B direct marketers. Updated weekly with the freshest information, BizConnections is a mailing list of new business phone activations that provides targeted access to … Continue reading
Take the worry out of email marketing with good opt-in lists
There are enough elements in a email marketing campaign to keep you on your toes without additional concerns over the quality of your mailing list. The federal CAN-SPAM Act (and some state regulations) governing B2B and B2C email marketing can … Continue reading
Direct mail: Targeting the right business customers
Moving from business-to-consumer (B2C) direct mail marketing into business-to-business (B2B) direct mail means entering a new, exciting, and highly complex world. One of the keys to getting the response you want in this busy environment is targeting your message to … Continue reading
Does your website welcome direct mail customers?
Everyone knows how annoying it is to rush out to a special event, then waste time trying to find it because the directions are vague. In some cases, you just give up trying to find it and go somewhere else. … Continue reading
Opt-in email lists — when prospects are happy to see you
Opt-in email lists are incredibly powerful tools for direct mail marketing. Consider it: These are lists of people who have self-selected and said they want to hear about your type of product or service. When using opt-in email lists, the … Continue reading
Start now to prepare for rate increases affecting direct mail
Proposed increases in USPS mail rates, scheduled to go into effect in early 2007, signal big changes for direct marketing. It’s not too soon to get ready. The proposed increase for standard mail (direct mail advertising) is a whopping 9 … Continue reading
The surprising power of compiled lists for direct mail
When you look beyond your organization’s own mailing lists for direct marketing, you will find that there are significant differences between subscriber lists and compiled lists. Subscriber lists consist of data records of people who subscribe to a particular publication … Continue reading
Upcoming Direct Marketing Events
The following list includes major direct marketing events in the coming months: May 8-10 – 23rd Annual Conference for Catalog, Internet & Multichannel Merchants – Chicago, IL May 21-23 – 2006 AMA Strategic Marketing Conference – Chicago, IL June 4-6 … Continue reading
Enhancing in-house lists using appends
Chances are, you’re already an expert at slicing and dicing your in-house mailing lists to get at particular subgroups for specific direct mail campaigns. You can narrow down a list by ZIP code, focus a subscriber list by selecting for … Continue reading