Author Archives: mgadmin
Finding the best lists for direct marketing of telecom services
It’s no secret that in recent years telecom companies have become some of the most enthusiastic proponents of direct marketing. Competition in the telecom field is fierce, with technological innovations creating endless opportunities to market new services and new equipment … Continue reading
Help your direct mail recipients get the (email) picture
A picture may be worth a thousand words, but only if it can be seen by the recipients of your email offer. Ziff Davis Media points out that many email clients are now set by default to ignore any graphic … Continue reading
All about location: Regionally targeted direct mail campaigns
The phrase “location, location, location” used to be associated with retail and referred to brick-and-mortar stores. Today this catch-phrase is relevant to direct mail marketing as well. It refers to the location not of your business but of the consumers … Continue reading
Direct mail: Making those click-throughs count
In the increasingly complex world of online marketing, having a targeted mailing list and a sending a great email offer are as important as ever. But a third factor has emerged as a critical determinant of direct marketing ROI: the … Continue reading
Direct mail: Starting a Web 2.0 relationship with consumers
Continuing our comments on direct marketing for Web 2.0, here are a few observations about email and direct mail offers that invite consumer interaction and participation. Just as the advent of email marketing added “opting in” to “selling” as a … Continue reading
Direct mail: Targeting the “long tail”
Earlier this week we wrote about Web 2.0 and promised to follow up with posts about some of the specific implications it has for direct mail. The first of these follow-ups deals with a growing audience of consumers Wired magazine … Continue reading
Direct mail meets Web 2.0
Hearing a lot these days about Web 2.0? Wondering what the implications are for direct marketing and direct mail? Let’s start with Web 1.0. That was the era, not so long ago, in which you created a “web presence” simply … Continue reading
Direct marketing: Reaching the seasonal customer
Your direct mail offer is compelling and your lists target the ideal audience. In short, you’ve taken into consideration the major factors in your control when it comes to increasing response to your campaign. But what about that big factor … Continue reading
Measuring a direct marketing campaign’s effect on sales
Never have consumers been courted and wooed as they are today, surrounded by branding, PR, advertising, and marketing campaigns urging them to try — and remain faithful to — a panoply of products and services. Consumers hear so many messages … Continue reading
Email marketing lists: Think small, get focused
A new email marketing study from ExactTarget (free online registration required) finds that smaller lists enjoy the highest open and click-through rates. The study also reinforces earlier findings that Friday is the best day for email opens (and a pretty … Continue reading