Author Archives: mgadmin
Marigold’s milestones
As we close the books on 2006 here at Marigold Direct, we are celebrating with our clients another year of profitable growth. Here are a few of the highlights: 2006 saw the introduction of many new Marigold list products, including … Continue reading
Upcoming direct marketing events
Conferences, seminars and networking events provide valuable insight into the latest challenges and solutions in the fast-paced field of direct marketing. Here’s a list of major industry events for the first half of 2007: DMA: 2007 Washington Nonprofit Conference Jan. … Continue reading
Direct marketing: Resolutions for 2007
Some of the best, and most achievable, new year’s resolutions are ones that are built on information about what worked (and what didn’t) last year. So, before you pencil in your resolutions for 2007, take a quick look back at … Continue reading
Improving the open rate for your B2B email
We wrote last month about the importance of measuring the effectiveness of various elements of direct mail campaigns. For email direct marketing, one of the key elements is open rate — the percentage of email that reaches the addressees and … Continue reading
Take stock of your 2006 direct mail marketing
Whether your winter holidays are spent out of the office with friends and family or at your desk madly wrapping up year-end projects, chances are you’ll be taking a few minutes to reflect on the year that’s coming to a … Continue reading
Direct mail frequency: Think small, and mail often
You’ve been bringing in piles of holiday catalogs from the mailbox all fall. But the first week of December, chances are you noticed something new, different, and very appealing turning up in the mix: Small catalogs. These are not merely … Continue reading
The power of compiled lists for direct mail marketing
While subscriber lists (also called response lists) have traditionally been considered the gold standard for direct mail, compiled lists are growing in power and popularity. What’s driving the change? The new capabilities of massive computerized data warehouses, many of them … Continue reading
Measuring direct mail campaigns: Let’s do the numbers
Tracking response to individual mailings is a critically important part of evaluating a mailing list’s performance and your overall direct mail marketing strategy. Here is an overview of four key mail metrics: bounce rate, open rate, and click-through rate (for … Continue reading
Advance work with ISPs ensures your emails get delivered
ISPs are increasingly motivated to stem the tide of email to their servers—and email blasts from direct marketers as well as spammers are on their watch lists. That’s why Marigold works with major ISPs such as AOL to make sure … Continue reading
New to email marketing? Here are the basics
With the strict requirements of the federal CAN-SPAM act, email marketing can seem tricky. But done right, it’s a powerful and highly cost-effective channel. Marigold works with hundreds of companies on successful email marketing campaigns, all of them beginning with … Continue reading