Author Archives: mgadmin
Hot news for direct mail marketers
Here’s a quick roundup of the latest tips and insights from direct mail blogs, newsletters, websites and more. Inside Direct Mail points out that “Bigger Can Be Better,” with a case study. Find out how a well-crafted aggressive package can … Continue reading
Upcoming direct marketing events
Looking for inspiration and insight? Want to find out what other companies are doing? Here’s a list of major direct marketing industry events for the second half of 2007: DMA: E-Mail Policy Summit May 18, Washington, DC DMA Audioconference: Teleservices … Continue reading
3 new mailing lists provide access to businesses and professionals
Marigold has just announced three new B2B mailing lists to help clients target specific purchaser subsets within the business universe. MultiLocation Pros puts you in touch with more than 15 million businesses nationwide that have a headquarters plus branch locations. … Continue reading
Good email marketing is contagious
You’ve heard the expression “viral” used to describe a concept or trend that sweeps the internet like wildfire. For businesses, “viral” refers to marketing that’s initiated by the company but carried out in large part by the company’s customers. Your … Continue reading
Marigold’s new mailing lists reach ethnic markets
Some of the hottest areas in direct marketing — and direct mail — are the emerging ethnic markets. As this article from The CEO Refresher explains, dramatic profitability is in store for those companies that can recognize an ethnic market … Continue reading
Reap the benefits of offer-specific landing pages for email marketing
The people on your mailing list would have no trouble telling you exactly why they like the offer-specific landing pages: They click a link in your email and find themselves looking at a page full of information about exactly the … Continue reading
Surveys can add relevance to direct mail campaigns
As DMNews points out, relevant messaging is rapidly becoming the gold standard for boosting response to direct mail campaigns. It is increasingly common for direct marketers to send out pieces crafted to match customers’ known behavior (based on data from … Continue reading
Direct mail tips for bricks-and-mortar marketers
For bricks-and-mortar companies, direct mail marketing pieces can, and should, do much more than sell a product or service. Direct mail is a fabulous opportunity to raise awareness of your brand, your products, and your services — in addition to … Continue reading
Turning email marketing click-throughs into sign-ups
If you’re one of the many direct marketers scrutinizing your email marketing metrics, chances are you’re looking closely at the difference between email click-through rates and actual website sign-ups. Click-throughs, of course, are reason to celebrate. They mean that your … Continue reading
Mobile devices signal change for email marketing services
The recent 2007 Digital Outlook Report from Avenue A Razorfish (a free download with registration) includes some provocative observations about one of the most challenging new trends in email marketing: the growing number of recipients reading their email on PDAs … Continue reading