Author Archives: mgadmin
Direct mail: Who’s got the lists?
Where do direct mail lists come from? When direct marketers move beyond their own customer lists and begin renting mailing lists, they find a variety of sources to deal with. Here’s a quick guide to the three main types – … Continue reading
Campaigns hit home with residential mailing lists
Spam filters can lay waste to a B-to-C email campaign. So can a busy “delete” key. By contrast, the postal service delivers your campaign right into your potential customers’ hands. Despite the ubiquity of Internet marketing and the rise in … Continue reading
June hot news for direct mail marketers
The folks over at Melissa Data want everyone to know what five questions to ask when testing a list. The answers to these questions will insure that you have the best possible experience with your list broker and come up … Continue reading
Increase direct mail effectiveness with Industry-specific B2B mailing lists
What could be better than getting your B2B direct mail offers to the right audience? And what could be easier than using Marigold’s online Standard Industrial Classification (SIC) Lookup tool to locate the perfect B2B list? Just as libraries use … Continue reading
Custom mailing lists can boost direct marketing ROI
What do you do when the existing mailing lists you see at Marigold and other brokers don’t seem to match up with your needs to reach a highly specific audience? Tell us! Marigold is the industry leader in developing custom … Continue reading
Hot new lifestyle lists from Marigold
Marigold has just made available several new lists that target consumers by their interests and enthusiasms. Whether it’s pampering for their pets or equipment for their latest fitness regimen, these consumers are in the market for new products and best … Continue reading
Direct marketing, done right: DMA guidelines
Reacting to recent New York Times articles about list-based campaigns that targeted the elderly with fraudulent offers, the Direct Marketing Association has reminded its members to adhere to its guidelines for “responsible use of marketing data for legitimate business purposes.” … Continue reading
Email marketing: Are they seeing your message?
Yesterday we received a package containing two small inkjet cartridges for a printer. The cartridges were rattling around in a flimsy mid-size box, and the box looked like an elephant had stomped on it. Bad impression. Bad packing. Of course, … Continue reading
Latest mailing lists: Database of new businesses, and more
Marigold has announced several new mailing lists including a massive database of more than 498,000 new businesses. This fresh postal mailing list has segments that allow you to reach businesses at the 1-month, 3-month, 6-month and 12-month stages of growth. … Continue reading
Direct mail headlines: 5 better ways to say “Act now!”
Your product or service entices, but what’s to prevent your reader from flagging your email, or filing your latest offer away “for later” and then…forgetting about it? Simply saying “act now” is not enough. The best headlines convey not only … Continue reading