Author Archives: mgadmin
Senders Could be Charged for AOL and Yahoo Recipients
AOL and Yahoo! have employed the CertifiedEmail services of Goodmail to filter spam from incoming email. Goodmail acts as a 3rd party certifier of acceptable email senders. In effect, they operate a whitelist of email senders whose messages are sent … Continue reading
SIC Code Business Lists
Marigold now offers you the ability to search SIC codes and see the count of businesses available within the corresponding category. Our SIC code lookup tool allows you browse the code heirarchy, lookup a particular SIC code, or search on … Continue reading
10 New Direct Marketing Lists
Marigold releases 10 new lists to the market: Wireless Cell Phone Subscribers A Mailing List Of Pet Owners A Mailing List of Business Credit Card Users A Mailing List of Automobile & Motorcycle Lovers A Mailing List of Mail Order … Continue reading
2005 Year End Review
2005 was a banner year for Marigold Direct. Among other significant accomplishments we completed the following: Moved corporate headquarters from NYC to Seattle. Completely revamped the www.marigolddirect.com website. Published 60 list properties. Started the Marigold DM Newsletter. Started the Marigold … Continue reading
Wireless Telecom Marketing
Marigold is happy to announce a hot new list property: Wireless Cell Phone Subscribers. Each subscriber has opted in to receive postal, email, and even Text Messaging offers. The Marigold Wireless Cell Phone Subscribers file provides an ideal demographic for … Continue reading
Telecom Marketing Techniques
Marigold has a long history of helping Telecom companies with innovative Direct Marketing programs. Today we are happy to announce that all of our extensive list properties are selectable by Central Office or CLLI code. A Central Office is essentially … Continue reading
Marigold Releases 12 New List Properties
This week Marigold releases a record 12 new datacards! Over the last several months, Marigold has increased it’s inventory of list properties, and it seems that the rate of adding new lists will only accelerate. Each list has generated interest … Continue reading
5 Direct Mail tips
Why Direct Mail over other marketing venues? Here are 5 compelling reasons: Get locals to visit your store. Try mailing the 10,000 people closest to your store a coupon or a compelling offer to shop at your store. Try an … Continue reading
Calculating Direct Mail ROI
One easy and straightforward measure of a direct mail campaign’s effectiveness is its Return On Investment, or ROI. This represents the percentage of the campaign’s cost that is recovered by sales that result from it, or more simply, the profit-building … Continue reading
Geotargeting Online Advertising
Recently Google’s AdWords program rolled out the capability to geotarget the ads that appear alongside their search results. Up until now, advertisers have only been able to restrict advertising distribution by city, state, or country. Advertisers now specify an address … Continue reading