Author Archives: mgadmin
Profound Networks provides business intelligence data on all Internet-connected networks worldwide
Network node information associated with 3 billion IP addresses on the global Internet will be used to target advertising, flag fraud, verify identities, and analyze network growth. SEATTLE, WA — June 10, 2011. Profound Networks has announced a massive database … Continue reading
Marigold Direct launches DNS Insight for IP Validation and Creative Segmentation
Marigold Direct is proud to launch DNS Insight, a new email deliverability and creative segmentation tool. Managers of large opt-in email files now have another method to improve the quality of their database. The DNS Insight service validates IP addresses … Continue reading
8 Tips for Sales Success in 2009
Despite the new Administration in Washington touting change and hope, pessimism seems to be the most abundant emotion these days. However, the difficult economic environment is the best time to prove the value that you offer your customers. If your … Continue reading
B2B Email Marketing Tip #1: Subject Lines
Far too often I have seen email creative efforts focus 99% of their time on the body of the email, that is, the copy, layout and graphic design and only 1% on the subject line. This is a huge mistake. … Continue reading
Direct Marketing Tips – Using a New Movers List
Even in the age of the internet, direct mail marketing is far from dead. In fact direct mail can be an extremely effective way to market your business and get the word out about all the great products and services … Continue reading
Using an Opt-In Email List to Build Your Business
Ever since the earliest days of the internet email has been an effective and fast means of communication. Exchanges that would have once taken days or even weeks can now be completed in a matter of minutes, and email has … Continue reading
Boost Direct Mail Profitability with Three Money Saving Tips
In direct mail marketing, there are three main leverage points to increase profits: improve the response rate, increase the sales price of the item, or decrease costs. While you can certainly take steps to tackle response rates and price testing … Continue reading
SIC code mailing lists power industry-specific B2B campaigns
SIC code mailing lists are the surest way to reach potential buyers in a particular field of business. Only a small percentage of the executives and managers of any given industry will attend a conference or subscribe to a trade … Continue reading
Mailing lists: Your direct route to busy corporate-gift buyers
For the the catalog industry, the all-important gift-giving season is just around the corner. Catalogs are in design, printing dates are scheduled, and mailing lists are being compiled. Nearly every large and mid-size company in America gives holiday gifts. Internal … Continue reading
How to get “double opt-in” for direct marketing email
The use of double opt-in for a mailing list both protects you and boosts ROI. It protects you because it reminds customers that you are one of the “third parties” from which they have agreed to receive email. And it … Continue reading