ISPs are increasingly motivated to stem the tide of email to their servers—and email blasts from direct marketers as well as spammers are on their watch lists. That’s why Marigold works with major ISPs such as AOL to make sure our clients’ mailings make it through to the opt-in recipients.
We can’t blame ISPs for being vigilant. Their customers complain when servers, swamped with email, are slow. And customers complain even more when unwanted email (spam) makes it through the servers to clog individual email boxes.
Unfortunately, over-vigilant ISPs often err on the side of rejecting completely legitimate email because it matches one or more of their many criteria for catching and blocking spam.
To ensure the success of our customers’ direct marketing email campaigns, Marigold is working with major ISPs. Before a large email blast, Marigold contacts the ISPs with information that allows the servers to identify the emails and let them go through to the opt-in recipients.
While opt-in email customers are a highly desirable target audience, the involvement of ISP intermediaries adds a logistical challenge. Unlike the USPS, which reliably delivers direct mail offers to any valid postal address, private ISPs can bounce direct marketing email back to the sender, or divert it to spam folders no one looks at.
Marigold is committed to helping clients succeed in the email marketing environment, and that includes clearing the way for your offers to get safely through the major ISPs to your recipients. Please contact us for more information about our email lists and extensive list services.