What could be better than getting your B2B direct mail offers to the right audience? And what could be easier than using Marigold’s online Standard Industrial Classification (SIC) Lookup tool to locate the perfect B2B list?
Just as libraries use the Dewey Decimal System to organize books by subject, the U.S. Securities and Exchange Commission set up the Standard Industrial Classification codes to organize the corporate business information it reviews by business type. (For example, prefix “35” signifies Industrial and Commercial Machinery and Computer Equipment, while the prefix “83” indicates Social Services.)
The SIC Lookup tool lets you search Marigold mailing lists by SIC code number or keyword, or browse an alphabetical list of SIC titles. When browsing, you’ll find top-level lists and address counts for each list; then you can click through to see sub-sets of the list and their counts.
Studying the SIC codes and the many associated lists available from Marigold can give you new perspective and new ideas for targeted campaigns in which you can closely match an offer to a highly qualified audience. Call us to find out more about how our clients are using SIC information to increase the effectiveness of their B2B campaigns.