Telecom Marketing Techniques

Marigold has a long history of helping Telecom companies with innovative Direct Marketing programs. Today we are happy to announce that all of our extensive list properties are selectable by Central Office or CLLI code. A Central Office is essentially a building where Telecom companies house their switches and hubs. What this means is that Telecom companies can target consumers or businesses based on where the Telecom company has facilities.

Marigold can target businesses or consumers within a specific radius of a Central Office where, for example, DSL equipment has been installed. When a DSL provider invests in their network and offers new services in a new market, they want to maximize that investment by signing up customers in the area that can be serviced by that new DSL switch. Marigold works closely with our Telecom clients to get the best return on investment possible in the Direct Marketing arena.

Here are some basic counts on the most populated Central Offices according to our database:

The top 10 Central Offices in the country based on # of consumers serviced:

Consumers Central Office ID (CLLI)

45,346 PRRNFLMA
46,156 ORLDFLPH
46,261 CHCGILLW
46,643 MIAMFLCA
46,847 NYCMNY13
49,113 WPBHFLGA
50,857 ORLDFLAP
50,939 HLWDFLPE
51,184 MIAMFLHL
67,858 NYCQNYNW

 
The top 10 Central Offices in the country based on # of Businesses serviced:

Business Central Office ID (CLLI)
9,382 HSTNTXSU
9,461 MRTTGAMA
9,531 NYCMNY42
9,729 MIAMFLHL
9,996 NYCMNY13
10,142 NYCMNY36
10,186 ELTRCA11
11,345 SNFCCA01
11,367 NYCMNY18
11,939 NYCMNY56

 

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